CAMELBAK Podium - Lightbox Filmworks Lightbox Filmworks

CAMELBAK Podium


When Camelback asked us to capture footage of a professional bicyclist using one of their Podium® water bottles, we had no idea what type of piece we’d eventually create. After reviewing the footage, we asked ourselves why athletes are so willing to continuously push themselves further. From that question we found the theme of our film. The rest fell easily into place.

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