Atkore, Cellular Core Conduit
Innovation matters most when it solves real problems in the field. This film introduces Atkore’s PVC Cellular Core Conduit technology and the thinking behind its development. The story focuses on a lighter, more flexible conduit solution designed to improve safety, efficiency, and performance on large-scale infrastructure projects.
Rather than relying on claims alone, the film clearly contrasts traditional solid wall conduit with Atkore’s co-extrusion cellular core process. Through this comparison, it explains how three bonded layers create a conduit that meets the same UL 651 performance requirements while reducing weight by roughly 25 percent.
Showing the Difference in Real Conditions
To ground the technology in real use, the film combines job-site footage with contractor perspective. As a result, viewers see how increased flexibility allows for tighter field bends and fewer labor demands in the trench. In addition, improved cold-weather performance helps crews work more efficiently in challenging conditions.
Together, these advantages translate into measurable time and cost savings. By focusing on how the product performs in the field, the film connects engineering decisions directly to everyday outcomes for contractors and utilities.
Bridging Manufacturing and Installation
Production blended previously captured footage from Atkore’s manufacturing facility in Pendleton, Oregon with new on-location filming at an active job site in Colorado. This approach ties manufacturing expertise directly to real-world installation.
Ultimately, the film reinforces Atkore’s ability to innovate at scale while delivering practical value. It presents Cellular Core Conduit as a solution built not just to meet standards, but to improve how work gets done in the field.
This project is part of our broader Industrial & Manufacturing Film work and our ongoing collaboration with Atkore.
Client: Atkore
Project: Cellular Core Conduit Technology Film
Industry: Industrial & Manufacturing / Infrastructure
Location: Oregon & Colorado, USA
Services: Industrial Video Production, Product & Technology Storytelling, Job-Site Filming, On-Location Production, Post-Production
