Oregon Bureau of Labor & Industries, Apprenticeship Training Division

Clarity and trust guide this BOLI apprenticeship video, created for the Oregon Bureau of Labor & Industries’ Apprenticeship Training Division. The public awareness campaign highlights expanded veteran services designed to support the transition from military service to long-term civilian careers. For many veterans, these programs exist quietly. This work brings them into focus.

Rather than presenting a single pathway, the campaign emphasizes guidance and stability at a critical moment of change. As a result, the story centers on people rather than processes. The goal is not just awareness, but understanding.

Centering Lived Experience and Connection

From there, the campaign follows BOLI team members Lisa Ransom and Aaron Unpingco. Both are veterans themselves. Their shared experience creates space for trust, honesty, and connection. Instead of a transactional exchange, the conversations unfold person to person.

Throughout the films, parallels emerge between military service and apprenticeship programs. Structure. Skill-building. Long-term commitment. In turn, these similarities help reframe apprenticeships as a natural continuation of service, rather than a departure from it.

Highlighting Pathways to Sustainable Careers

At the same time, the videos highlight apprenticeship opportunities across building and construction, medical, manufacturing, and IT fields. By working directly with employers across Oregon, BOLI ensures its programs align with real workforce needs. The focus stays on long-term outcomes, not short-term placement.

Ultimately, this BOLI apprenticeship video reinforces the value of apprenticeships as a respected and viable path forward. It positions the program as more than job placement. It’s a foundation for meaningful, sustainable careers built on skill, support, and shared understanding.

This project is part of our broader Brand & Product Video Production work and our collaborations with organizations focused on workforce development and public impact.

Client: Oregon Bureau of Labor & Industries (BOLI)
Project: Apprenticeship Training Division – Veteran Services
Industry: Government / Workforce Development
Location: Oregon, USA
Services: Documentary-Style Video, Public Awareness Campaign, Full-Service Production