Dovetail Workwear

Real-world problem solving drives this Dovetail Workwear brand film, which tells the origin story of a women-led company built through hands-on work. Kate and Kyle Marie founded the brand after years of gardening and running Moxie and Moss Landscape Design in the Pacific Northwest. Over time, they noticed a clear gap. The clothing they relied on simply did not work for the job.

Instead of accepting poor fit or borrowed solutions, they looked for something better. Everyday jeans failed in wet soil. Existing workwear ignored women’s bodies or sacrificed comfort and identity. As a result, frustration turned into momentum, and the need for change became impossible to ignore.

Designing From Lived Experience

From there, collaboration shaped the next chapter. Kate and Kyle Marie partnered with Sara, an apparel industry expert, to turn firsthand experience into functional design. Together, they created the Maven Slim. The pant addressed fit, durability, and movement without compromise.

Throughout the film, design responds directly to use. Every decision connects back to the work itself. Long days outside. Constant motion. Tools, soil, and wear. In turn, the product reflects the people it serves rather than an abstract standard.

Building an Authentic Workwear Brand

From a creative standpoint, our team approached the story with a documentary lens. We centered the film on conversation, process, and collaboration. Along the way, we led the project from concept through final delivery, allowing the story to unfold naturally and without polish for polish’s sake.

Ultimately, this Dovetail Workwear brand film shows how lived experience can shape better design. It grounds the brand in authenticity, purpose, and performance. More importantly, it demonstrates what happens when people build products for work they know firsthand.

This project is part of our broader Brand & Product Video Production work and our ongoing collaborations with apparel brands focused on function, identity, and real-world use.

Client: Dovetail Workwear
Project: Brand Film
Industry: Apparel / Workwear
Location: Pacific Northwest, USA
Services: Brand Film, Documentary Storytelling, Full-Service Production