Mammoth Reservations, Summer Campaign
This summer campaign for Mammoth Reservations captures the feeling of a warm-weather escape in Mammoth Lakes. Rather than selling amenities or itineraries, the work focuses on the moments that define time away. Quiet mornings. Open space. Long days that ease gently into evening.
Through cinematic, place-based storytelling, the campaign presents Mammoth Reservations as a familiar home base. As a result, the tone feels relaxed and grounded. The film invites viewers to slow down and imagine themselves inside the experience instead of watching from a distance.
The Creative Approach
From the beginning, the goal was to tell a summer story that felt lived-in rather than aspirational. The campaign leads with feeling instead of information. It favors ease over instruction and familiarity over novelty.
To achieve that, the film follows a small group through a full summer day in Mammoth. First, soft light settles across the lake. Then the story moves outward into the landscape, unfolding through trails, time outdoors, and shared moments. Later, the day returns home for golden-hour BBQs, where conversation lingers and the mountains hold their color a little longer.
Throughout the film, the pacing mirrors the rhythm of a real vacation. Nothing rushes. Nothing overstates itself. Instead, each scene leaves room to breathe. In turn, the story reflects what summer in the Eastern Sierra actually feels like: calm, familiar, and quietly memorable.
Production & Execution
The campaign was filmed over two days on location in Mammoth Lakes. A lean video crew of two worked alongside a dedicated photo team, supported by a small group of production assistants. Six on-camera talent appeared across the campaign.
Unlike many hospitality projects, this shoot was highly directed. We filmed across roughly twelve locations, carefully planning movement, timing, and light to maintain visual consistency while still allowing natural moments to emerge.
From creative development through final delivery, the project moved quickly. Concepting, production, and post-production wrapped in approximately four weeks, allowing the campaign to launch while the season was still fully present.
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Photography by Arianne Autaubo Martinez
Deliverables
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Two summer brand films establishing the emotional tone of the campaign
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Photography assets captured alongside video to support campaign rollout and brand storytelling
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Time to Take It In |
Start Here, Stay Close |
Outcome
Ultimately, the campaign positions Mammoth Reservations as more than a place to stay. It presents the brand as a welcoming return point for summer travel in the Eastern Sierra, somewhere familiar, comfortable, and worth coming back to.
By leading with feeling and pacing instead of promotion, the work reinforces Mammoth Reservations as a trusted home base. A place families return to, not just once, but again and again.
From a performance standpoint, the campaign delivered strong results. Since launch, the video ads have driven 96 purchases, generating approximately $194,000 in revenue on roughly $2,300 in ad spend, resulting in an estimated 85:1 return on ad spend. The results underscore how story-led, place-based filmmaking can drive both emotional connection and measurable impact.
More broadly, this project is part of our Brand & Product Video Production work and our ongoing collaborations with travel and hospitality brands across the United States.
Client: Mammoth Reservations
Project: Summer Campaign
Industry: Travel & Lifestyle / Hospitality
Location: Mammoth Lakes, California
Services: Brand Film, Cinematic Storytelling
