Nike, Bras & Tights
Movement sits at the center of this Nike apparel video, created as a suite of product-driven films across multiple women’s bras and tights collections. Shot in Portland, Oregon, the project focuses on how performance apparel feels in motion. Confident. Expressive. Effortless. Rather than isolating individual products, the films highlight how the apparel performs when worn.
Rather than treating each piece as a standalone feature, the work centers on real movement. Specifically, the films show how bras and tights stretch, support, and respond in use. As a result, the story lives in motion. Texture, rhythm, and attitude take the lead, allowing the apparel to speak through movement instead of explanation.
Capturing Performance Through Motion
From there, the production unfolds across a range of visual styles and moods, all captured within a single, streamlined shoot day. The approach prioritized flexibility and efficiency. At the same time, it created space for variety across collections. Each set of pieces feels distinct, yet remains visually cohesive within Nike’s broader apparel ecosystem.
Throughout the films, moments of intensity and control sit alongside ease and expression. In turn, this balance reflects how the apparel supports both performance and personal style. The camera stays close to movement. Pace, breath, and form guide each frame. The focus remains on how the pieces perform in motion, not just how they look on a rack.
Building a Versatile Product Film System
From a creative standpoint, our team partnered closely with Nike to plan and execute a production built for scale. We led on-location production and post-production, shaping a flexible set of deliverables designed to live across digital, social, and campaign environments.
Ultimately, this Nike apparel video resulted in a versatile library of assets that supports multiple collections and creative needs. Built around motion, confidence, and comfort, the films stay true to Nike’s athletic and expressive brand language while giving each collection its own visual identity.
This project is part of our broader Brand & Product Video Production work and our ongoing collaborations with apparel brands operating at the intersection of performance and culture.
Client: Nike
Project: Women’s Bras & Tights Collections — Glam Dunk, Starry Night
Industry: Brand & Product / Apparel
Location: Portland, Oregon
Services: Product Video Production, Brand Storytelling, Apparel Campaign Content, On-Location Production, Post-Production
