Nike, Epic React Flyknit 1
Energy and comfort drive this Nike Epic React Flyknit video campaign, created to support the launch of the Epic React Flyknit 1 running shoe. Built around Nike React foam, the shoe balances opposing qualities. It feels responsive yet lightweight. Durable yet soft. Together, these elements create a running experience designed to feel effortless and fun with every stride.
Rather than listing technical specs, the spots focus on sensation. Specifically, they highlight how the shoe responds in motion. Comfort, rhythm, and energy return take center stage. As a result, performance becomes something you feel as much as something you see.
Bringing Performance to Life Through Motion
From there, the films move with pace and intention. Clean visuals and forward momentum mirror the experience of running in the shoe. The camera follows movement closely, allowing responsiveness and cushioning to reveal themselves naturally.
Throughout the campaign, rhythm replaces explanation. Each frame reinforces how comfort and energy work together. In turn, the work reframes performance as an experience built from consistency, motion, and feel rather than hype.
Crafting Concise Product Spots
From a production standpoint, our team supported both production and post-production. We focused on clarity, movement, and visual restraint. Along the way, each piece was shaped to work efficiently across digital rollout and campaign placements.
Ultimately, this Nike Epic React Flyknit video campaign delivers a focused product story rooted in motion. The result is a series of concise spots that translate footwear performance into something intuitive, immediate, and easy to understand.
This project is part of our broader Brand & Product Video Production work and our ongoing collaborations with performance-driven athletic brands.
Photographer: Sheldon Sabbatini 1st Assistant: Peter Dickson 1st AC: Jared Rogers DIT/Edit: Lightbox Filmworks Wardrobe Stylist: Kathleen Chetlain Producer: Katie McClenahan Models: Morgan Pope and Wade Holter
Client: Nike
Project: Epic React Flyknit 1
Industry: Athletic Apparel / Footwear
Location: USA
Services: Product Spots, Production & Post-Production
