Oregon Health Authority, Navigating Vaccination

Clear, compassionate communication guided the creation of this public health vaccination video for the Oregon Health Authority during the height of the COVID-19 pandemic. Navigating Vaccination supports Oregon’s statewide vaccination effort by offering information rooted in empathy, clarity, and lived experience.

Instead of relying on directives or statistics alone, the series focuses on real people navigating real decisions. As the pandemic evolved, the campaign aimed to inform and reassure while acknowledging fear, uncertainty, and rapidly changing guidance.

Supporting Informed Decisions Through Story

One of the core films centers on Casey, a mother navigating the decision to vaccinate her children. Through her story, the video offers clarity and comfort to parents who were still weighing their options. Rather than applying pressure, the approach creates space for honest reflection and personal consideration.

Throughout the pandemic, the series expanded to profile nine different individuals, resulting in a total of eighteen spots. Together, these stories reflected a wide range of perspectives and concerns, helping the campaign meet people where they were at different moments in time.

By grounding public health messaging in lived experience, the campaign builds trust through conversation. As a result, information feels accessible and human instead of instructional or overwhelming.

Public Health Messaging Built for Broad Reach

From start to finish, our team handled production and post-production while working quickly to meet an urgent moment. Along the way, we focused on capturing authentic perspectives and delivering content ready for broad public distribution across digital platforms.

Ultimately, Navigating Vaccination helped Oregonians feel more confident as they made informed decisions for their families. The project demonstrates how public health communication can remain clear, empathetic, and effective during moments of crisis.

This project is part of our broader Public Interest & Civic Impact work and our ongoing collaborations with government and public health organizations.

Client: Oregon Health Authority
Project: Navigating Vaccination
Industry: Public Health / Government
Location: Oregon, USA
Services: Documentary-Style Video, Public Health Messaging, Production, Post-Production