Oregon Education Association, Red for Ed

This Red for Ed rally video captures the energy and urgency behind Oregon’s #RedForEd movement. Lightbox Filmworks partnered with the Oregon Education Association to document a moment when educators, students, and community members came together to advocate for better funding and support for public education.

Rather than relying on speeches alone, the video brings viewers directly into the crowd. It reflects both the scale of the rally and the reasons people chose to show up.

Capturing Collective Action

Filmed on the ground during the rally and culminating in the downtown march, the piece highlights momentum in motion. Wide crowd shots establish the size of the movement, while man-on-the-street interviews offer personal perspective.

As a result, the story balances collective energy with individual voices. Educators, students, and community members speak candidly about classrooms, resources, and the future of public education in Oregon.

A Moment of Advocacy in Real Time

The pacing stays fast and responsive, matching the urgency of the moment. By blending speaker moments with unscripted interviews, the film creates an authentic snapshot of civic action as it unfolded.

Ultimately, the video reflects how many voices can come together around a shared goal. It documents not just a rally, but a community advocating for students, educators, and stronger schools across the state.

This project is part of our broader Public Interest & Civic Impact work focused on education, community voice, and advocacy-driven storytelling.

Client: Oregon Education Association (OEA)
Project: Red for Ed Rally Recap
Industry: Education / Public Interest / Advocacy
Location: Portland, Oregon
Services: Event Coverage, Documentary-Style Video Production, Interviews, Editing, Post-Production