Ridge Merino, Layers for Life
Life in the mountains moves between extremes, and this Ridge Merino brand film reflects that rhythm through the idea of natural layers built for real life. Set in the Eastern Sierra, where Ridge Merino calls home, Layers for Life shows how performance, durability, and comfort come together across seasons and conditions. At the same time, it stays grounded in everyday routines shaped by place.
Rather than framing the apparel as gear alone, the film focuses on lived experience. Specifically, it highlights the people who rely on these layers each day. Cold mornings. Long hours outside. Quiet moments in between. As a result, the story feels familiar and grounded, shaped by community rather than product claims.
Following the Rhythm of Mountain Life
From there, the film moves fluidly through a range of environments and activities. Backcountry skiing and bouldering give way to trail runs, fly fishing, and evening hikes as the light changes. Along the way, each moment flows into the next. This reflects how life in the mountains rarely fits into a single category.
Throughout the piece, high-output pursuits sit comfortably alongside slower, everyday moments. In turn, this balance reinforces the idea that Ridge Merino layers are designed not just for adventure. They’re built for the full arc of a day lived outdoors.
Building a Human-Centered Brand Film
From a creative standpoint, our team led the project from concept through final delivery. We handled scripting, shot planning, multi-season production, and post-production. Over time, this approach allowed the story to unfold naturally. Along the way, we worked closely with the Ridge team, capturing behind-the-scenes moments of design, testing, and customer connection inside their brick-and-mortar store.
Ultimately, this Ridge Merino brand film presents Layers for Life as more than a brand message. Instead, it becomes a portrait of a mountain-based company shaped by the environment it serves and the people who live, work, and play there.
More broadly, this project is part of our broader Brand & Product Video Production work and our ongoing collaborations with outdoor and lifestyle brands rooted in place.
Client: Ridge Merino
Project: Layers for Life
Industry: Outdoor / Apparel / Lifestyle
Location: Eastern Sierra, California
Services: Brand Film, Lifestyle Storytelling, Full-Service Production
