In today’s ever-evolving marketplace, video marketing has proven itself as one of the most powerful and effective ways to connect with consumers. In fact, 72% of consumers prefer videos to text marketing. Adapting to this shift can be daunting, but to stay relevant, competitive, and successful, it’s a must. 1. Return on Investment (ROI) One […]
What do a blanket, gramophone, app-controlled ball, and light-painting stick all have in common? Well, absolutely nothing. So when eBay asked us to conceive and produce a 60-second commercial spot for their new line of ultramodern products aimed at the hip, intellectual urbanite–and in three terrifyingly short weeks–it was obvious we needed to develop an […]