One focused production. A campaign’s worth of story-driven content built for paid, social, web, and wherever your brand needs to show up.
Your marketing team is being asked to create more content,
in more formats, for more channels than ever before.
AND THAT USUALLY MEANS YOU:
Scramble for fresh creative every time there’s a new campaign, launch, or opportunity
A BETTER WAY TO BUILD CAMPAIGN CONTENT
A collaborative approach to campaign production that gives your team more creative capacity, and more from every shoot.
The Impact Method is a full-service production engagement designed to turn one focused production into a suite of story-driven content built around how your marketing team will actually use it.
We work alongside your team to develop the creative, then take production off your plate. From :30s and :15s to short-form social, product stories, photography, alternate messages, and bigger brand stories when they make sense, we build each production around giving your team more useful creative to work with.
Then you’re in the right place
The Impact Method
Inside The Impact Method™, everything is built around four core phases designed to turn the campaign goal into useful creative your team can actually put to work.
01
Get clear on what you’re trying to accomplish, who you’re trying to reach, and what the campaign actually needs before production begins.
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We collaborate with your team to develop the ideas, stories, messages, and executions that will bring the campaign to life.
03
We handle the production while intentionally capturing the different stories, formats, and creative executions your team needs.
04
We turn what we capture into the right mix of campaign-ready creative based on where and how it will actually be used.
We’re a full-service production team built to give marketing teams more creative capacity without giving them more to manage.
We’ve spent years working alongside brands, agencies, nonprofits, and internal marketing teams. And we kept seeing the same challenge: the ideas usually weren’t the problem.
The problem was finding the time, bandwidth, and production support to actually bring enough of those ideas to life.
One campaign needs a :30. Paid needs fresh creative. Social needs something different. A product launch needs its own assets. And when something starts working, the team needs more of it quickly.
That changed the way we think about production.
Instead of showing up to make one video and calling it done, we work alongside your team to understand the bigger goal, develop the creative, and build productions designed to give you more useful content to work with.
Sometimes that includes a bigger brand story. Sometimes it’s a campaign built around :30s, :15s, product stories, short-form content, and different messages or hooks.
The point isn’t to make more for the sake of making more. It’s to make every production work harder.
The Impact Method is how we do it.
REAL PARTNERS. REAL PROJECTS. REAL RESULTS.
We get clear on what you’re trying to accomplish, who you need to reach, and what the campaign actually needs.
Together, we shape the stories, messages, and ideas into a clear creative plan built around where the content will actually live.
We handle production and post, turning the plan into a suite of campaign-ready content your team can put to work.
We get clear on what you’re trying to accomplish, who you need to reach, and what the campaign actually needs.
Together, we shape the stories, messages, and ideas into a clear creative plan built around where the content will actually live.
We handle production and post, turning the plan into a suite of campaign-ready content your team can put to work.
Whether you need a focused campaign or a deeper library of creative, both are built around the same idea: make every production work harder.
High-impact content. Fast.
A focused production built around one campaign, launch, season, product, or initiative.
Your content suite is built around the campaign, not a preset deliverable list.
Depending on the need, that could include :30s, :15s, short-form content, alternate hooks, product stories, photography, or supporting assets.
Upcoming campaigns or seasonal pushes
Product launches, promotions, or events
Teams that need something strong in market quickly
More creative capacity. More mileage.
A deeper production engagement designed to create what your team needs now, and build a library of creative you can keep putting to work.
With three production days, we have room to capture a broader mix of creative based on your goals.
That could include :30s, :15s, short-form content, alternate hooks, product stories, photography, hero storytelling, and supporting assets.
Teams with more ideas than bandwidth
Deeper campaigns with multiple messages or audiences
Brands that want a longer runway of useful creative
The Impact Sprint gives your team the production capacity to bring one focused campaign or initiative to life.
The Impact Method gives us more time to capture what you need now while building a deeper library of creative your team can keep putting to work.
One is built for a concentrated need. The other gives your team more creative runway.
Not sure which one fits?
We’ll help you figure that out. On a quick call, we’ll look at your goals, timing, campaign needs, and how much creative capacity would actually be useful and point you toward the right option.
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03
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GREAT PRODUCTION SHOULD MAKE YOUR TEAM’S JOB EASIER.
We’re built for teams that want a production partner who can help turn good ideas into great creative and make the whole process easier along the way.
Got questions?
We got answers.
The Impact Method is Lightbox Filmworks’ approach to campaign video production. We work with internal marketing teams to develop the creative, manage production and post-production, and create multiple story-driven assets from focused production days rather than building an entire shoot around a single video.
The Impact Sprint uses one focused production day to create fresh creative around a specific campaign, product, launch, season, or initiative.
The full Impact Method includes three production days, giving us more room to explore different stories, products, people, locations, messages, and creative executions while building a deeper library of campaign and evergreen content.
No. Some clients come to us with a complete creative brief. Others have an idea they want us to develop with them, and some want us to take the creative lead. We can work all three ways.
We collaborate closely during alignment and creative development, then take the production details off your plate. Your team provides knowledge, input, access, and feedback at key points while Lightbox handles planning, logistics, production, and post.
It depends on the campaign, but productions can include :30 and :15 campaign spots, short-form social content, brand storytelling, product-focused content, alternate hooks, different messages or audience versions, interviews, photography, vertical and landscape executions, and supporting footage for future use.
We determine the mix during creative development rather than prescribing the same deliverables for every campaign.
No. Video is at the center of what we do, but campaigns can also include photography and supporting visual assets when it makes sense for the production and your marketing needs.
Lightbox Filmworks is based in Portland, Oregon, with teams in Seattle, Washington, and Mammoth Lakes, California. We regularly produce throughout the West Coast and can coordinate productions elsewhere when a campaign requires it.
Absolutely. We regularly collaborate with internal marketing teams, creative leads, agencies, and other partners. We can execute an established concept, develop one collaboratively, or take the creative lead depending on what your team needs.
Investment depends on the creative, number of production days, locations, crew, talent, post-production, and final campaign deliverables. The Impact Sprint is the more focused engagement, while the full Impact Method is designed for brands that need more creative territory and a longer runway of useful content.
Once we understand what you’re trying to accomplish, we can recommend the right approach.
Follow along for the latest and greatest from our team.
PORTLAND, OR
SEATTLE, WA
MAMMOTH LAKES, CA